Privacy policy
asma helps parents find a name for their baby, together. This page explains what information the app uses, why, and the choices you have. We keep it to what the app needs to work. We don't show ads, we don't sell your information, and we don't use it to track you across other apps or websites.
What we collect
- Your account: your email address (to send your sign-in code), the name you ask us to call you, and your role (parent or family member).
- Your couple and family: who you are paired with, family members you invite, and details you choose to add — your due date or your baby's birth date, a surname, siblings' names, and which names you'd like to see (boys, girls or both).
- How you use the names: the names you like or pass, your matches, your shortlist and its order, family members' votes, notes, the final name you choose, and any name you report to us.
- Notifications: if you allow them, a push token so we can tell you about a match, a partner's nudge, or the name of the day. Your daily-reminder and appearance settings stay on your phone.
- Emails you ask us to send: if you send a name certificate, the email address you enter.
- Purchases: if you ever buy something in the app, Apple handles the payment; we only receive a record that the purchase was made, so we can unlock it for you and your partner.
What we don't collect
No contacts, photos, location, microphone or camera access. No advertising identifiers, no third-party analytics, no tracking.
How it's used
Only to run the app: signing you in, pairing you with your partner and family, showing a match when you both like a name, keeping your shortlist in sync on both phones, and sending the notifications you've turned on. Your likes and passes are private: your partner never sees them — only names you both like appear, as a match. Family members never see your matches; they only see the shortlist you share with them.
Who helps us run it
We use a few trusted services that process data only on our behalf:
- Supabase — our database and sign-in (servers in the European Union, Ireland).
- Resend — delivers sign-in codes and the emails you ask us to send.
- Expo and Apple — deliver push notifications.
- RevenueCat and Apple — handle in-app purchases, if you make one.
- Cloudflare — hosts our website and the links you use to invite your partner.
How long we keep it
As long as your account exists. When you delete your account, your account, swipes, matches and other personal data are deleted. Shared couple data your partner still uses (for example your shared shortlist) stays with them. If you made a purchase, we keep the record of it so it can be restored for your partner or if you come back.
Your choices
- Delete your account at any time in the app: You → Delete my account. You can also ask us by email.
- Notifications can be turned off in the app or in your phone's settings.
- You can ask us for a copy of your data, or to correct it, by emailing us. If you live in the UK or EU, you also have the right to complain to your data protection authority.
Children
asma is made for parents and their families. It isn't meant for children, and we don't knowingly collect information from anyone under 13.
Changes
If we change this policy, we'll update the date above, and tell you in the app if the change matters.
Contact
Questions, or a request about your data: [email protected]